Student mobile life according to Citeam – … is a joke?
Just before the Citeam weekend.pl has published an infographic dot. use of mobile applications by the average student. After a cursory analysis, I came to the conclusion that this infographic depicting student mobility is like the guinea pig – neither a pig nor a guinea pig…
The infographic is yellow and very yellow, and that's probably where its virtues end. The methodology of the study is lacking, and the presented image of the modern student is strongly wishful thinking.
I occasionally interact with students at conferences, in classes or when recruiting for internships. Most of them are studying either technical majors or broadly defined marketing, advertising and PR or media. I always ask on this occasion about the smartphone and tablet, assessing the "mobile awareness" of the new generation. From my observations (which are as unsupported by research as the yellow board presented as a scientific certainty), something quite different emerges. What is my opinion? Above all, Citeam's "technical" draws.pl literally insulting, possibly funny with their grotesqueness. Overestimate other students, and apply to maybe a handful.
Well, somehow I don't see a future engineer from AGH or Cracow University of Technology – looking for fashion advice, running around the sales or looking for a trendy club for the evening. This group knows better and more creative ways to use apps, internet and GPS. They often work on their app ideas and don't waste time on games like „Angry Birds” if they can play many more ambitious titles.
Well, what about the rest of the large group of student brothers? Here the awareness of what can be done with stamrfon is much worse. Most of them do not know if they have a smartphone at all ("is this cell a smartphone?" – they ask), and if they use the Internet on browsers, then certainly only within the range of free Wi-Fi. They know very little about applications, they usually do not install anything, they are not addicted to mobile devices.
But there is a grain of truth in the graphic. In this group you sometimes meet (more often than among „technical”) those whose life is, however, a string of endless consumption. Oh, yes! But where is the catch? This small group of children of rich parents mostly do not use public transport – because they have their own cars. The cheapest eateries in the city do not seek – because they do not have restrictions on price, but rather on the prestige of the place. The next day after the party they also don't start eagerly from jogging, but rather from coffee in a chain store. What percentage of "mobile consumerists" among students are we talking about? To my eye… it's about 2-5 percent of the jews, although correct me if I'm wrong!
The only thing that puzzles me is why they put so much work into preparing such nonsense? April Fools' Day usually falls in April? Was it supposed to be a promotion of Citeam app among students? The infographic also shows Ceneo – another brand owned by Allegro Group. Or maybe shaping desired attitudes (sic!)? It seems that both. Similar bullshit is like a self-fulfilling prophecy by a bunch of PR people who would love to put only Allegro apps on their graphics, and indeed they've already managed to do a few.