SEO for beginners – what you should know when starting positioning?
Huge number of websites makes it necessary to fight for users’ attention with proven methods in order to break through on the web. This is what SEO does – it tries to place a website on the highest possible search results. Thanks to it, we build its popularity, increase of entries, its recognition. And if it is an e-commerce website – also income from sales.
What SEO stands for?
SEO (Search Engine Optimization) it is a process, the aim of which is to achieve by a website the best possible position in search results for selected key phrases. It is mainly about organic search results, i.e. free links to the website.
Over the years, the term and concept has evolved a lot. Nowadays we associate them mainly as a part of brand’s internet marketing strategy SEM (Search Engine Marketing), aiming at positioning it in Google. The term SEO also includes a number of activities aimed at optimising a website for the best possible results usability, which is to build it in such a way that it is both search engine friendly and comfortable (readable) to navigate by users.
Activities related to SEO can be divided into two groups. The first one is connected with performing optimisation activities directly on the page (on-site). The second group of activities includes those performed off-page. These are the so-called off-site, i.e. everything that is related to acquiring external links to the website (so-called. link building).
Since last year, when Google significantly changed the mechanism of search engine operation, a number of new activities have gained importance in the topic of positioning, which are defined as Core Web Vitals. Three types of metrics are mentioned:
1. LCP (Largest Contentful Paint) How quickly our website appears to the eyes of the user.
2. FID (First Input Delay) – at what time the website becomes interactive.
3. CLS (Cumulative Layout Shift) – page stabilization time. We have written more on this subject in a separate article.
One of the best and most popular tools for determining technical problems on our site is PageSpeed Insights from Google. It measures page load time and also indicates factors which cause it to increase.
The role of SEO agencies
SEO is a very complicated concept today, which consists of a number of technical issues. There are enthusiasts who try to optimize and position the site themselves. In the long run, however, you cannot do without the professional support of an SEO agency, which will offer an audit at the start.
What is an SEO audit?
To assess whether your website is aligned with Google’s requirements, you should conduct an SEO audit.
1. SEO audit is an analysis of a website, which takes into account factors influencing its positioning.
2. The audit is to evaluate the content of the website.
3. SEO audit is a technical optimization of the website.
4. The audit will examine how the website is visible for both desktop and mobile devices.
5. Also checks the page loading speed, which is especially important in the case of e-commerce.
A good SEO agency is up to date with the changing and constantly improving search algorithm. Participates in workshops, has access to professional tools.
Due to the fact that SEO is now a highly specialized term, In a good SEO agency we will find specialists in UX, link building, technical SEO and content building.