„We've met the salt matter” – Grzegorz Krzemień writes after winning the MIXX Awards After so many years of waiting, when everyone lost faith in the "year of mobility", it has just arrived. Mobile marketing is noticed by more and more marketers. They see that mobile is changing the way their target audience behaves.
From here to mobility – two decades of modern payments in Poland In 1887, writer Edward Bellamy, in his utopian novel "Looking Back," first described the concept of paying for goods using cards instead of cash. In fact, the term "credit card" appears as many as eleven times in this little-known book. Decades had to […]
Selling through mobile in E-commerce E-commerce is one of the fastest growing industries. In 2020, just after the outbreak of the pandemic, due to the closure of most stationary stores, there was a drastic acceleration of online sales growth. Most of the online stores operating so far, have not only doubled but also multiplied their […]
A clever approach to voice search, SERP Bounce – or about unusual positioning techniques You can write a book about mobile positioning, but if I were to tell you what is most important to achieve the effect, you would immediately stop reading the details. In my opinion these are page speed, stickiness/dwell time as well […]
I check – beacons in practice Beacons – the holy grail of all those interested in the broader use of mobile technology and an excellent topic for building a marketing message. Increased profits, access to valuable information, innovative image or possibilities to organize unique undertakings and promotional actions. All this is promised to the stores […]
Test your reflexes and don’t let your eyes deceive you in the new mobile game Shades Colors Shades Colors is a proposal created for people who want to test their eyesight and alertness, game enthusiasts with minimalistic layout or simply smartphone owners who are looking for an innovative way to boredom during the daily bus […]
Find out how to measure conversion from mobile. Part 2 One of the main reasons we don't see conversions from the mobile channel is because we're monitoring it wrong. Conversion consists of a combination of different user behaviors – converting as a result of visits to multiple devices and choosing the wrong attribution model or […]
Find out if marketers who trade in data are satisfied with it and what data they use in campaigns According to Lotame's survey of U.S. marketers who use or buy consumer data, the most important factor here is the quality of the information they have, not its scale or price.
Check out the arguments that appeal to today's consumers Reducing the price of a product or service is still the most popular form of promotion among Polish consumers, although its popularity has declined by 14 p.p. compared to the previous study. Two out of three respondents currently declare using this option – according to the […]
Ways of authentication and authorization – can you defend yourself against hackers? Passwords, codes, fingerprints – in the era of digitization our identity is confirmed in various ways. The goal is to best protect the data that cyber criminals are lurking on. How cyber intrusion prevention has evolved?